Steering into the future of automotive retail spaces with artistic flair, Kia has unveiled a fresh new global brand identity in 2022, starting with two dealerships in Ohio (Cincinnati and Dayton) and one in Lexington, Kentucky. Part of a nationwide rollout, this aesthetic initiative aims to embody KIA's state-of-the-art ethos, in tandem with embracing the electric vehicle (EV) revolution with human-centric and adaptable designs.
At the core of this transformation is Momentum's Woods - Red Oak product used abundantly on walls and ceilings, for a warm, organic elegant aesthetic inspired by Kia's Korean headquarters. This seamless integration of natural wood with Kia's bold, modern identity is expertly crafted by design firm ChangeUp, Inc., showcasing:
A futuristic, silver metallic-adorned showroom for Kia's EVs.
A welcoming sales area bordered by warm-toned wood panels.
Kia's iconic red beam uniting the showroom and customer zone.
An architecturally striking exterior with expansive windows for natural lighting.
What Makes This Project Iconic?
The redesign overhaul of these three KIA dealerships represents a revolutionary shift in automotive retail, one that fosters a connection between people and the planet . . . a personable customer experience with environmental awareness. Crafted from 100% cellulose that is FSC certified, and biodegradable, Momentum's Woods SWS-52 Red Oak significantly enhances each Kia site. As this design rolls out to 12 flagship stores and eventually to 7,000 Kia locations worldwide, it symbolizes a statement of quiet luxury, embodying Kia's dedication to quality, environmental stewardship, and a vision of harmony between humanity and the planet.
Design by ChangeUp, Inc.
Photography Credit: flaunt boston LLC
